My stories are so much more than words on a page. They're visual, vibrant and contagiously social.
I've managed social media for international nonprofits, grassroots organizations and executives who want to amplify their reach and impact.
MICROSOFT CEO COMMUNICATIONS
Humanizing innovation through social videos
Currently I lead creative strategy, production and performance metrics of LinkedIn videos for Satya Nadella, CEO of Microsoft. I designed this series to make our innovation more accessible by demoing Microsoft tools anyone can use today, and casting Microsoft's young leaders as our demo talent. Launched this spring with an “anyone can build an app” Dynamics demo, this series has delivered far-greater engagement and positive sentiment than his previous content on the same products. Many viewers tagged their coworkers saying, “We can do this!” To me, that’s everything: enabling your audience to make your brand’s story their own.
INTERNATIONAL PROGRAM DEVELOPMENT
I told Northwestern's #NUAbroad story across Facebook, Twitter, Instagram and Tumblr. To celebrate Northwestern Global Health Studies' 10th anniversary, I launched the #NUGlobalHealth campaign by asking students and faculty, "What does global health mean to you?" Our community shared their best memories across Instagram, Twitter and Facebook with a simple template designed to scale: "To me, #NUGlobalHealth is..."
By campaign's end, Northwestern's Global Health Community - 1,020 strong, and growing - strengthened relationships and increased visibility of the program's innovative approach to study abroad. Best of all, my user-generated content approach enabled every person participating to make this campaign their own. Personal is shareable - and our metrics proved it. See my graphic design for this campaign below.
I launched #DressToRespect for Northwestern's Native American & Indigenous Student Alliance, an organization I co-founded. #DressToRespect engages people through publication, social media and panel discussions, and has since become an annual campaign supported by NU's leading multicultural organizations. Below is my graphic design work for this campaign.
FOUNDATION FOR SUSTAINABLE DEVELOPMENT
I launched @fsdinternational Instagram with a visual-first ''25 #InternAbroad Tips'' campaign and grew Instagram followers by 280% over 10 weeks.